AI Insights · Timothy · January 2022
Top 5 Drawing & Coloring Apps Performance in Australia Q4 2021
Explore the performance of the top 5 drawing and coloring apps on a unified platform in Australia during Q4 2021, including trends in downloads, revenue, and active users.
In Q4 2021, the top five drawing and coloring apps on a unified platform in Australia showcased varied performance metrics across downloads, revenue, and active users. Below is a detailed overview of each app's performance.
Happy Color by Numbers Game from X-Flow saw a fluctuating trend in weekly downloads, peaking at approximately 14.7K at the start of the quarter and dipping to around 7.3K in early December before rising again to 10.6K by the end of the year. Weekly revenue for the app showed a moderate variation, with a high of approximately $1.2K in early October and a low of $406 in late November. Active users increased steadily, starting at around 92K and ending the quarter with about 104K.
Phone Case DIY by Crazy Labs experienced a decline in weekly downloads early in the quarter but recovered towards the end, reaching a peak of about 16.5K in the final week of December. Active users followed a similar pattern, starting at around 78K, dipping to about 49K in late November, and then rising to approximately 66K by the end of the year.
String Pull, also by Crazy Labs, had an impressive surge in weekly downloads mid-quarter, reaching around 32K in mid-November but then dropping to approximately 5K by the end of December. Active users peaked at about 39K in late November and stabilized around 24K towards the end of the year.
DIY Keyboard 3D from Crazy Labs showed promising weekly downloads, starting with 17.9K in early December and peaking at 36.6K by mid-December before tapering off to about 15.9K at the end of the month. Active users showed a corresponding rise, peaking at approximately 31.5K in mid-December and ending the year with around 19.8K.
Paint by Number Coloring Game by Oakever Games demonstrated a steady performance in weekly downloads, starting at around 9K at the beginning of the quarter and ending with about 7.5K. Weekly revenue for the app showed consistent growth, peaking at about $2.4K in early November. Active users exhibited a steady trend, starting at approximately 44K and ending the year with around 40K.
For more detailed insights and data, visit Sensor Tower.
